What political environments does the nike face in international market

HIA Ltd. Economic Factors Important to Nike Inc. Despite being one of the largest sport apparel and accessory companies in existence, Nike has to keep a high guard in its extremely competitive market.

Similarly, the company has opportunities to improve its health and safety measures to address expanding health and safety regulations.

external factors affecting nike

They include such factors as age structure, demographics, rural-urban migration, literacy levels, leisure activities, changing lifestyle and gender role. S is for Social Public Relations has never been more relevant than today.

Pestel analysis of footwear industry

Nonetheless, this external factor provides opportunities for Nike to integrate advanced technologies in its products. They relate to legal environment of an organization and the impacts hey impose on the performance of an organization in the market place. When the company went public, many people bought share in it helping it to grow and compete favorably with Adidas and tiger brands. Be sure to leave them in a comment down below. The practices in each factory should be in line with the company code of conduct. During early development of Nike Company, USA experienced very good economic stability, inflation was held in control and thus wage demands for employees remained normal. Murphey, M. In fact, the issue of Nike sweatshops is so prominent that it has warranted an entire Wikipedia article on the topic [2]. Moreover, improving government support for infrastructure, especially in developing countries, gives Nike more opportunities to expand its operations in these markets.

Nike enjoyed technological innovations in sports wear by producing and selling sport shoes, which are ultra- supper light to athletes. This has played a major role in benefiting the consumers and the organization returns on investment.

nike pestle analysis 2019
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PESTEL Analysis of Nike’s External Environment